Our Philosophy
Our Philosophy
Our Focus is on baby & you!
We respect that every baby & parent pair is a unique dyad with different body shapes, proportions, physique & counter proportions with different preferences or expectations of babywearing.
After over 12 years & 30,000 hands-on fittings/consultations, we know that there is No Perfect Baby Carrier & No One-Size-Fits-All solution. That is why we provide a carefully curated collection & do not seek to promote any single brand as the best baby carrier. The focus should always be on you & your baby.
Our Focus is on baby & you!
We respect that every baby & parent pair is a unique dyad with different body shapes, proportions, physique & counter proportions with different preferences or expectations of babywearing.
After over 12 years & 30,000 hands-on fittings/consultations, we know that there is No Perfect Baby Carrier & No One-Size-Fits-All solution. That is why we provide a carefully curated collection & do not seek to promote any single brand as the best baby carrier. The focus should always be on you & your baby.
Optimal Positioning, Natural Restive Posture
Every baby has different body proportions. We believe that Optimal Positioning for the infant/ baby/ child cannot be achieved without respecting the individual’s Natural Restive Posture.
We also respect that some babies or adults may have conditions that make the usual/ mainstream prescriptive babywearing advice difficult, and seek to understand and work with their conditions and preferences to reach an optimal solution.
Optimal Positioning, Natural Restive Posture
Every baby has different body proportions. We believe that Optimal Positioning for the infant/ baby/ child cannot be achieved without respecting the individual’s Natural Restive Posture.
We also respect that some babies or adults may have conditions that make the usual/ mainstream prescriptive babywearing advice difficult, and seek to understand and work with their conditions and preferences to reach an optimal solution.
Dynamic, Objective Evidence Based Approach.
We take an objective and evidence-based approach to our fittings and consultations.
Our ultimate goal is to help our clients Get The Right Fit. This is at the very heart of our business.
Dynamic, Objective Evidence Based Approach.
We take an objective and evidence-based approach to our fittings and consultations.
Our ultimate goal is to help our clients Get The Right Fit. This is at the very heart of our business.
High Ethical Standards in providing an Unbiased View
We pride ourselves on our high ethical standards in providing an unbiased view of how each carrier fits during fittings and consultations. We do not try to sugarcoat an option (or to hack a carrier just to make it work temporarily) just to make a sale. We believe that parents value and benefit from our honesty.
Every parent deserves to know the limitations of each option to make an informed decision that is most appropriate to their needs.
High Ethical Standards in providing an Unbiased View
We pride ourselves on our high ethical standards in providing an unbiased view of how each carrier fits during fittings and consultations. We do not try to sugarcoat an option (or to hack a carrier just to make it work temporarily) just to make a sale. We believe that parents value and benefit from our honesty.
Every parent deserves to know the limitations of each option to make an informed decision that is most appropriate to their needs.
Kaizen Approach To Continuous Learning
We believe that new research, product developments and customer experiences are constantly evolving. We not only seek to stay up to date, but also take a Kaizen approach towards continuous learning so that we are always on top of the latest developments. That way, you can trust that we know what we are saying.
Kaizen Approach To Continuous Learning
We believe that new research, product developments and customer experiences are constantly evolving. We not only seek to stay up to date, but also take a Kaizen approach towards continuous learning so that we are always on top of the latest developments. That way, you can trust that we know what we are saying.
We are one Big, Happy Family
From our colleagues to our partners to our #BSCAmbassadors to our customers – we are really ONE Big Happy Family.
We respect and value the people we come into contact with, and strive to create a positive social babywearing impact in the community we operate in.
We are one Big, Happy Family
From our colleagues to our partners to our #BSCAmbassadors to our customers – we are really ONE Big Happy Family.
We respect and value the people we come into contact with, and strive to create a positive social babywearing impact in the community we operate in.
